Empower Fertility

As a Social Media Manager & Strategist for Empower Fertility, I lead the content strategy, creative direction, and execution for their social presence, helping translate a highly personal and complex journey into content that feels clear, supportive, and approachable.

I develop and execute content aligned to key goals, including building trust, educating patients, and increasing awareness of services such as IVF, egg freezing, and genetic testing, while highlighting the clinic’s expertise and personalized approach to care.

My role spans end-to-end content creation, including content calendar planning, scripting and directing video, filming on-site, editing short-form video, and designing graphics and carousel posts. I create both original content and leverage existing assets, while overseeing publishing, storytelling, and overall brand consistency across platforms.

Role: Social Media Manager & Strategist
Duration: April – Present
Client: @empowerfertility